The gift of newness: how to pick a perfume for a friend (or find your next scent obsession!)

As the festive season approaches, the art of choosing the perfect fragrance gift can become a challenge. But whether you’re shopping for a loved one or treating yourself, selecting a scent that resonates with the recipient’s personality can be a truly magical experience. Follow our no-nonsense guide to finding the perfect perfume gift every time…

For those who already have a signature scent, consider expanding their olfactory wardrobe with matching products. A luxurious bath oil, sumptuous body cream, or even a fragranced hair mist can elevate their favourite scent to new heights (and make it last far longer on their skin). Limited edition bottles of beloved perfumes also make for stunning gifts, adding a touch of exclusivity to their collection. If you’re feeling particularly generous, why not pair a set of travel-sized fragrances with a voucher for a full size of their choice?

For those eager to explore new fragrances, our Find a Fragrance tool is an invaluable resource. Simply input a scent they already adore, and the clever algorithm will suggest six alternatives with similar characteristics. This tool goes beyond mere note-matching, considering the mood, colours, and textures associated with each fragrance to ensure a truly personalised recommendation. Write down the suggestions so you have it with you when shopping in town, or have a browse online.

When you’re uncertain about someone’s preferences, a Discovery Box is the perfect solution. These carefully curated collections feature an array of mini sizes and samples, allowing the recipient to embark on a fragrant journey of exploration. Brand Boxes are another excellent option, showcasing a range of best-sellers from a single house.

To gauge which fragrances might suit someone, consider their personal style, the way they dress and decorate their home can offer valuable clues about their tastes. Look for scents packaged in colours they’re drawn to, or described with textures they favour, such as ‘velvety’ or ‘crisp cotton’, ‘suede-like’. Their interests can also guide your choice – sporty types might prefer fresher scents, while artistic souls might lean towards more opulent fragrances.

Home Scents are another brilliant idea if you’re not sure what perfume they prefer wearing. Everyone appreciates a gorgeous scented candle or reed diffuser. Many houses now do matching candles to their most iconic perfumes, or you might consider treating them so a scent that’s universally pleasing, such as a refreshing citrus or candle with a cosy vibe.

Remember, the joy of fragrance lies in its ability to surprise and delight. Sometimes, the perfect scent is one you’d never expect. By gifting a carefully chosen fragrance, you’re not just offering a lovely smell – you’re providing an opportunity for self-expression and the chance to create new, scent-linked memories.This holiday season, let the power of perfume bring joy to your loved ones – or yourself. After all, there’s no better time to indulge in a little olfactory luxury.

Written by Suzy Nightingale